Sawtooth Technologies provides software for research data collection and analysis. The company also offers full study and backroom services support for conjoint analysis/discrete choice, MaxDiff and other strategic marketing studies. Users and Clients include marketing research firms, marketing and management consulting firms, research departments of Fortune 500 companies, academic and not-for-profit institutions, political pollsters, government agencies, and a wide variety of research organizations.
Founded in 1995, Sawtooth Technologies is an offshoot of Sawtooth Software, which has provided data collection and analysis software since 1983. Sawtooth Technologies is headquartered in Northbrook, IL, and is privately held.
Some of our clients
CATI & Web Software
We offer software, training, and support so you can conduct affordable, best practices survey research.
- Web / Online
- Mixed Mode
Market Research Services
Conjoint Analysis / Discrete Choice
Conjoint analysis is a marketing research technique that marketers use to determine what features a new product should have and how it should be priced. It provides critical insights into customers' decision-making processes, allowing you to model market preferences for virtually unlimited combinations of features, services, benefits and pricing in a competitive context.
Identifies common characteristics among customers, enabling you to develop strategies and tactics that target specific market segments.
Customer Satisfaction Modeling
Develops an interactive model that predicts how potential actions will affect customer satisfaction, identifying avenues that create the greatest leverage for improvement.
Identifies the "best" of many alternatives from the customer's perspective, allowing you to prioritize a set of concepts, features, benefits, or packaging options.
Design & Programming Services
Provide backroom services for those who just need help in designing a conjoint/discrete choice or MaxDiff exercise, programming/hosting the exercise, estimating utilities/MaxDiff scores, and creating simulation models.
Our team is made up of experts in Market Research specializing in Conjoint Analysis & MaxDiff.
Daniel LinoTechnical Support Services
Lana LambrosDirector of Administrative Services
Erika BruhnConsulting Partner
Carol B. WhiteConsulting Partner
John HowellAcademic Partner
1500 Skokie Blvd, Suite 302, Northbrook, IL 60062
+1 847 239 7300
or Fax: +1 847 239 7301